Khadija Fajry KENZA International Beauty
A Moroccan Entrepreneur Brings Argan Oil to America
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Khadija Fajry Social Mission at Cooperative Tirizite Morocco
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Khadija Fajry earned a Certificate in Human Resources Management from the University of Massachusetts at Boston, a Master’s degree in Human Resources from the Conservatoire National des Arts et Métiers (CNAM) at Paris, France, and a Bachelor’s degree in International Business from the Université d’Avignon at Avignon, France.


With her international background and experience, Khadija created KENZA International Beauty LLC in 2012. This is a Corporate Social Enterprise with the purpose of sharing beauty treasures of Morocco and France while uniting women to achieve social change through commercial enterprise.


In her native country of Morocco, women used for centuries whatever nature provided them: natural, healthy, and potent beauty care products that came from the Earth. Khadija, herself, used the Moroccan oils for many years and would bring the products back with her to the U.S. because she could not find them in a pure form locally. Finally, she decided to use her knowledge of Moroccan products and her business expertise to introduce her own product line that she named: KENZA “be generously beautiful”™.


One of these, Moroccan Argan oil, is appreciated in many cultures but found mostly in an adulterated form. KENZA “be generously beautiful”™ instead uses only Pure Moroccan Beauty oils (Pure Argan and Pure Prickly Pear Seed Oils).


Khadija’s personal goal is to encourage a sense of community, solidarity, and generosity in her target market and audience. She hopes to grow her business so that her philosophy and guiding principles can support social change through commercial enterprise.


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